Playzia has strengthened its position in the UK iGaming market through a new strategic partnership with the Tote, one of the country’s most established and recognisable betting operators. The agreement marks an important step in Playzia’s regulated-market growth strategy, bringing its expanding portfolio of games to a wider UK audience.
Through the partnership, Tote customers will gain access to Playzia’s full suite of in-house developed content, including popular titles such as Billionaire Rhino, The Great Fishing Adventure, and Tale of the Red Dragon. The collaboration also introduces Playzia’s highly anticipated Love Island game series to the platform, beginning with Love Island™: Love in a Spin and Love Island™: Instant Match, with additional titles scheduled for release. The series is developed under a three-year licensing agreement with Zoo 55, part of ITV Studios, and will ultimately comprise seven games inspired by the globally recognised reality TV brand.
Joe Caetano, Head of Commercials at Playzia, commented on the partnership, noting its importance to the company’s UK expansion plans. Partnering with a brand as established as the Tote represents a key milestone for Playzia, providing an opportunity to showcase both original IP and branded content to UK players through a trusted and well-known operator.
Ian Nicholls, Head of Gaming at the Tote, welcomed the addition of Playzia’s content, highlighting the value of introducing fresh and engaging titles to the platform. He noted that Playzia’s blend of classic slot formats and branded experiences complements the Tote’s existing offering and enhances player choice.
The agreement further reinforces Playzia’s growing reputation as an innovative casino content supplier, with a roadmap focused on high-quality slot releases alongside instant win and probability-based games. With a continued emphasis on localisation, compliance, and engaging gameplay mechanics, Playzia remains well positioned to deliver standout gaming experiences across the UK and other regulated markets.
